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Paola Isaac Baraya Economic Development Specialist International Trade Broward County Office of Economic and Small Business

Paola Isaac Baraya is the Economic Development Specialist-International Trade at the Broward County’s Office of Economic and Small Business Development. Ms. Isaac’s role involves educating Broward businesses on exporting and developing as well as implementing international trade policies and strategies to further the County’s position as a global center within the South Florida Region and within the United States. Ms. Isaac’s assists Broward County businesses to reach global markets through signature seminar series such as the Export Readiness Seminar, the 11 Steps to Exporting – A Roadmap to your Exporting Success, Doing Business with the World, Florida Export Opportunities in International Markets and one of the largest annual conference for international trade in the State of Florida called the Florida International Trade and Cultural Expo (FITCE) that she has been organizing for 5 years. Her role also involves organizing international trade missions, strengthening worldwide partnerships for the County and acting as protocol officer for international affairs for the Mayor as well as the County’s Board of Commissioners.
Prior to working at the County, Ms. Isaac worked as International Business Manager for the Greater Fort Lauderdale Alliance, the public/private official economic development organization for Broward County, where she attracted numerous companies from around the world to the County creating hundreds of high-paying jobs in target industry sectors and brought millions of dollars in capital investment.

Ms. Isaac was also Executive Office Director and Board Member of Greater Fort Lauderdale Sister Cities International where she was instrumental in maintaining the organization activities with its 18 sister cities around the world and assisted the organization to win two national awards with the Sister Cities Headquarters in Washington D.C.

In 2019, Ms. Isaac’s work at Broward County’s Office of Economic and Small Business Development was recognized through the “President’s E Award for Export Service”, the highest honor by Executive Order of the President for contribution to the expansion of U.S. exports, and the National Association of Counties “NACo Achievement Award” for the 11 Steps to Exporting. In 2015, Ms. Isaac was also recipient of the “Distinguished Woman of Year” Award presented by the Lauderhill Chamber of Commerce and the “International Promoter of the Year’ Award by the Global Trade Chamber. Lastly, in 2013, Ms. Isaac was recipient of the “International Business Woman of Year” award in the Service Category presented to her by the Founder of Angie’s List at the Organization of Women in International Trade’s (OWIT) Annual Awards Luncheon.
Born in Montreal, Canada, Ms. Isaac holds a Bachelors Degree of Commerce from McGill University and a Masters of Science in Business Administration from the University of Montreal (HEC) where she published her thesis: “Effects of Mall Atmospherics on Perceptions, Emotions and Approach-avoidance Behaviors Moderated by a Shoppers’ Typology in Different Shopping Mall Formats” and were she was featured on the cover on the Montreal Gazette for
Ms. Isaac is fluent in French, Italian, Spanish and has some understanding of German and Portuguese.


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